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After a stint in the military, a degree in finance, and a cubicle in NYC I decided it was time for a change. I “gave it all up” and became a barista. As much as I love coffee, and loved being a barista, I needed more. After managing my first coffee shop, I had an opportunity to help open, and manage a new café in town. That experience was unbelievably challenging--I did a pretty good job faking it, until I made it. I own, open, and operate coffee shops. And it’s my dream job.

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"We're selling a commodity in a commoditized industry, so how do we not only compete--how do we achieve above commodity pricing?"

Jeffrey Knott

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